Amy Heckerling revealed that Fast Times at Ridgemont High received little marketing and relied on word of mouth for success
NEED TO KNOW
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Despite grossing $50 million, Heckerling said she never saw royalties and was told the film remained "in the red"
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The 1982 movie was added to the Library of Congress in 2005
Fast Times at Ridgemont Highdirector Amy Heckerling revealed that, despite the 1982 coming-of-age film's success, she did not receive a significant payout from her work on it.
During an interview onIt Happened in Hollywood,Heckerling claimed the film got "no advertising" before its release, meaning most of the eventual traffic it received was through word of mouth as more people gave it a chance in theaters.
"It was just like, this is a little niche thing for surfer kids or whatever. I don't know what they were thinking," she said. "And there was some horrible marketing things where they'd show me like, 'Oh, I had a dream and it's gonna be a great ad.' It's a bunch of sexy girls inside a container for French fries, and each one of them is spelling outFast Timeson their shirts."
"It was so depressing," she continued.
Fast Times at Ridgemont Highfollowed an ensemble of high school students, each navigating the ups and downs of dating and relationships. The core cast consisted of Stacy Hamilton (Jennifer Jason Leigh), Mark Ratner (Brian Backer), Linda Barrett (Phoebe Cates) and Mike Damone (Robert Romanus), while comedic relief and stoned surfer Jerry Spicoli was played bySean Penn— before he won his first Oscar.
Despite the lack of marketing for the film before its theatrical release, it ultimately ended up grossing $50 million, producing roughly 10 times the original budget of $5 million. This, unfortunately, did not seem to translate into royalties for Heckerling.
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"People seem to have seen it, but every time I would get a statement from [the studio] over the years, it was always in the red," she revealed.
She wasn't the only one who thought this wasn't fair. She explained that a former Universal employee later echoed this feeling to her.
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"Years later, I was waiting for a meeting with somebody, and somebody who had been at Universal at that time comes in, and he sees me and goes, 'You got f---ed,' " she said.
In 2005, the film wasadded to the Library of Congress, being recognized as a film that's significant "culturally, historically or aesthetically." Among the group of 25 titles added to the Library of Congress that year,Fast Times at Ridgemont Highwas joined by titles likeThe Rocky Horror Picture Show,The French ConnectionandToy Story.
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