(Image credit: @vivianyrl)I'm a regular at the Century City Mall (IYKYK), but when I want an outfit I know no one else has, I turn to my favorite under-the-radar brands. Diverting away from shopping the stores I've frequented forever can be so gratifying, and not just because of the wardrobe perks. Up-and-coming brands are often able to produce in more sustainable quantities, use deadstock or recycled fabrics, and have more sizing options, which are big reasons why my most fashionable Gen Z friends support them.
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